Coke goes green

Magnet #1175 - Green Coke

Well, sorta.

I picked this magnet up last week at a random NYC street fair I stumbled onto. Dudes, a whole kiosk of magnets. Or, Heaven, as I like to call it. I mean, it's truly a miracle that I didn't walk away with many more magnets than the half dozen I bought.

Love that this Coke bottle's green - it's the whole reason I bought it. It totally cracks me up, because The Coca-Cola Company has a superstrict set of brand guidelines - for corporate and all of their brands. Everything.

I mean, sure, TCCC has green glass-bottled Coke and are working toward a 100% plant-based green plastic bottle, but this baby 2-liter green bottle magnet?

Totally unlicensed. This green bottle is enough to make any self-respecting brand cop's head explode.

Ah, street fairs, how I love you.

Anyway, it's the 125th anniversary of The Coca-Cola Company, and to celebrate, they put on a huge 3D projection show at their Atlanta headquarters. I love corporate projection shows, having used it for a few clients of my own...but damn, ya'll, I can't even imagine the production budget on this night:

Those darned environmentalists

Magnet #684 - Recycle Reuse Rejoice

How pretty is this magnet? I picked it up during our Yale trip a couple of months ago, at their B&N student stores. It's made of wood, painted, and totally bedazzled. Superdupercute.

So here's the thing. I don't claim to be an environmentalist, a hippie, a save the earth type. I don't volunteer for anything worthwhile, I end up leaving as many lights on as possible, and I only fleetingly consider my carbon footprint.

In fact, I'm a pretty cynical thinker, when it comes to thinking that any amount of free speech, peaceful gatherings, ad campaigns (blue or green), passing of laws/regulations, or levying of taxes will actually, in the end, save the earth.

And yet, I remain convinced that the little things help.

A friend of mine was in a grocery store earlier this week, and she'd brought her own grocery bags. And when the cashier was trying to figure out how many bags she had to work with to bag groceries, the crotchety old man behind her was all grumbly about "damned environmentalists and nonexistent climate change."

While it's a little funny (albeit just plain rude, no matter what age you are), do you really need to be all grumbly when someone's just trying to do their part to help the environment? Bringing bags is the wave of the future, man.

For example, starting this year, DC's charging five cents a bag at their grocery stores. It's a great idea that serves to proactively lessen the amount of bags that end up in their landfills, as well as to raise revenue to help clean up the Anacostia River. A river, by the way, whose trash is almost half made up of plastic bags. Dang.

So, yeah, now everyone's gotta get used to toting along those supercute reusable bags to the groceries.

Know what's funny, though? I can't help it. The cuter it is, the more I want to spend the $2.99 to buy it. That's compounded by the guilt from not having remembered to bring my own bags to the store.

Which is why I totally have a dozen such supercute reusable bags sitting in my apartment right now. So while it's lessened my inevitable trash outside, it's also increased my overall footprint. Lesser of two evils, I suppose.

Oh! Right now, my favorites are those Elizabeth Haub Foundation bags from Food Emporium/A&P - great bags, nice art, and even funner colors.

What?