Coke goes green

Magnet #1175 - Green Coke

Well, sorta.

I picked this magnet up last week at a random NYC street fair I stumbled onto. Dudes, a whole kiosk of magnets. Or, Heaven, as I like to call it. I mean, it's truly a miracle that I didn't walk away with many more magnets than the half dozen I bought.

Love that this Coke bottle's green - it's the whole reason I bought it. It totally cracks me up, because The Coca-Cola Company has a superstrict set of brand guidelines - for corporate and all of their brands. Everything.

I mean, sure, TCCC has green glass-bottled Coke and are working toward a 100% plant-based green plastic bottle, but this baby 2-liter green bottle magnet?

Totally unlicensed. This green bottle is enough to make any self-respecting brand cop's head explode.

Ah, street fairs, how I love you.

Anyway, it's the 125th anniversary of The Coca-Cola Company, and to celebrate, they put on a huge 3D projection show at their Atlanta headquarters. I love corporate projection shows, having used it for a few clients of my own...but damn, ya'll, I can't even imagine the production budget on this night:

Mad Ads

Magnet #183 - The Coca-Cola Company

Ads, ads, ads, ads. The Olympics have gone mad with ads. And I love them all.

There were about a dozen major sponsors,* and I bet without trying, you can remember the majority of them. Watch, I'll try: GE, Coca-Cola Company, Lenovo, McDonald's, and VISA.

OK, well, I didn't quite hit the dozen, but, that's pretty good recall, given the amount of money these companies dropped on the Games.

Think about it - add in the sponsorship rights. Add in the media placements. Add in the creative fees for the ad agencies. Add in the production money. Jeepers, we probably could have saved the world a few times over with that money.

And what did it get them?

Well, for Coke, McD's and VISA - they nabbed the top three unaided brand recall for Olympic viewers. Which basically means they had the commercials that people remember most.

Your turn:
Favorite ad (or advertiser) in the last two weeks?


*Kodak, McD’s, GE, J&J, Coke, Atos Origin, Manulife Financial, Omega/Swatch, Panasonic, Lenovo, Samsung, Visa