joy magnetism: Earth Day




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Showing posts with label Earth Day. Show all posts
Showing posts with label Earth Day. Show all posts

Monday, April 20, 2009

The stars are going out...

Magnet #422 - Tiffany Dragonfly Lamp

...or, it could just be other planets conserving energy. Today marks the beginning of Dark Skies Awareness week, timed just right for Earth Day/Week.

This project is one of the 11 Global Cornerstone Projects during the 2009 International Year of Astronomy, with its goal to raise public awareness of the adverse effects of excess artificial lighting on local environments.

That's too much light in our skylines, drowning out the stars; or street lighting that doesn't really light the streets, as much as it does the sides of buildings; or major venues that continue to use floodlights when not needed. All of it contributes to light pollution.

We spend billions on unnecessary lighting every year, but not only that, the light we waste releases something like 38 million tons of carbon dioxide into the atmosphere each year. We need to be on the look-out, or Earth could be the next star to go out. (dire, much?)

And speaking of a light going out...a couple of years ago, the New-York Historical Society produced an exhibition called A New Light on Tiffany, where they highlighted the work that the Tiffany Girls did. Led by Clara Driscoll, these were the women who picked and cut the glass for the Tiffany windows, shades, and mosaics.

Though she was known for her Dragonfly design (the dragonfly being an ancient Japanese symbol of new light and joy), Clara designed the famous Wisteria pattern as well.

It was a great exhibition of the Tiffany studios work - where several of the lamps were displayed. All gorgeous, lit, and unlit - some of them not having seen the light of day in decades. It was fantastic. Loved it - even if, at the end, this woman, who was clearly a driving force behind Tiffany, had to quit the second she got engaged in 1909.

Company policy: Married girls couldn't work for Tiffany. Ugh. Just ugh.

Who knows if the light went out of her life afterward - maybe she was tired of working on Tiffany's designs without very much credit. Maybe she was happy with her husband.

I guess, but it's still kind of annoying that she had to give up her glass career in favor of a husband, and a career painting scarves.
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Saturday, April 18, 2009

On behalf of Mother Earth

Magnet #421 - Clear2Go

Full disclosure, this post is totally an unabashed push on my part, because my colleagues worked their butts off of this project, and because it's also something I happen to believe in, and because...

Yay! Someone convinced these folks they needed magnets for their product launch! Awesome.

Even more full disclosure, it wasn't me. I don't even work on it. But, I won't lie, I totally eeee'd with glee when the bossman brought it over to my desk. And, it's blue!

If you haven't heard of Clear2Go(TM), no worries, this is their big launch month. The product itself is actually kinda cool - it's basically a water bottle, with a built-in water filter up at the top. So, you can fill it up anywhere on the go, and have clean water.

Methinks this is what I need to get for my Save the World sister for when she goes on her many treks...she just needs to let go of her icky Nalgene bottle.

They're billing it for its convenience (take it anywhere), how it saves money (buying less bottled water), for how many gallons of water it filters (about 100), and that it gets rid of tons of the bad stuff in water that you don't want.

But, what I love, love, love about it is that apparently, when you use it, you're potentially saving about 750 disposable plastic water bottles! That's an eco-stat that won't leave my head. It's almost as good as the eco-stat I learned from NBC Universal's Green is Universal campaign a year or two ago: you save something like 15 pounds of paper waste a year, just by using a mug every day at work, rather than using/buying a paper cup of coffee.

It's the little things that people can do that add up, I'm convinced.

But, these Clear2Go folks, are actually doing a ton of good stuff this weekend and next. If you're in any of these major markets I'm listing below, definitely check 'em out.

In the meantime, Drink Clean and Go Green...on behalf of the Earth. (insert peace, love, and joy symbols here)
Clear2Go Earth Day Events:
  • Chicago - Grant Park Conservancy on Sunday, April 19 (9:30 a.m. - 12:30 p.m.)
  • Austin - Shoal Creek Clean Up on Friday April 17 (3:00 p.m. - 8:00 p.m.)
  • Denver - South Platte River on Saturday, April 18 (8:00 a.m. - 12:00 p.m.)
  • San Francisco - Golden Gate Park on Saturday April 18 (9:00 a.m. - 1:00 p.m.)
  • Los Angeles - Santa Monica Pier on Saturday, April 18 (10 a.m. - 12:00 p.m.)
  • Miami - Bayfront Park on Saturday, April 25 (10:00 a.m. - 7:00 p.m.)
  • D.C. - National Mall on Sunday, April 19 (noon - 6:00 p.m.)
  • New York - Grand Central Station on Friday, April 24 and Saturday, April 25
    (noon - 7:00 p.m. / 11:00 a.m. - 5:00 p.m.)

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Tuesday, April 22, 2008

Save the dolphins

Magnet #60 - Newport, RI

So, today's Earth Day, and I've picked a little dolphin from Newport, RI, arguably one of the most flagrant displays of consumer excess in America, if not the world.

Part of me really wants to celebrate Earth Day, but the other part is worried that Earth Day week has become yet another marketing/social responsibility bandwagon. Which would be ok, except that I can't figure out if that bandwagon is going to save the world or desensitize humanity to all green and blue messages from any and all corporate entities.*

At any rate, that's not Newport's fault. I do so love visiting Newport because it truly is the playground of the rich and long-ago famous. And, their gorgeous vacation homes (yes, there's a magnet forthcoming) are just the most ostentatious statements of wealth ever.

The other best thing that I love about Newport is the cliff walk - the 3.5-mile trek along the water, giving you some of the best views of the mansions and the ocean. I'm totally not one for nature, but walking along those rocks, where waves crash against the earth reminds us exactly how small each of us really is in the grand scheme of things.

So, my personal plan for this Earth Day is to make an effort to start living a little bit greener...not just today, but every day.

*Addendum: An experiment. Not including this blogpost, count how many green and blue Earth Day messages you get bombarded with today, and report back. In the last few hours, I've counted the green FOX logo (and at least 4 green-focused in-programming ads), the green YouTube logo, the green Google logo, and a Best Buy email.


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