Since the 1940s, Smokey Bear has been the spokesbear for preventing forest fires in America. Thousands of leaflets, posters, radio, print, tv and onlines, he's still one of our most recognized advertising - and government- icons. Talk about a campaign with legs!
And with the Ad Council and several other partner organization's help, he's still fighting the good fight at his website, still trying to help educate people on the importance of preserving our nation's forests.
My sister got me this magnet from the U.S. Forest Service, just off the Mall in DC. Of course, I've now visited the exhibit twice myself. Yes. Twice. Within a month.
What? Ya'll know I love bears.
And, even though animatronics freak me out like no one's business, I love visiting Smokey Bear's office!
*Smokey says his original "Remember. Only YOU can prevent forest fires." in the video I took, because according to the ranger on staff, it's the 1930s or 40s in his office. The Forestry Service changed over to preventing wildfires in 2001, in an effort to include forest, wild, and brushfires.