joy magnetism: A dairy great adventure

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Tuesday, September 1, 2009

A dairy great adventure

Magnet #557 - Fair Oaks Farms, Indiana

During that Chicago roadtrip earlier this summer, my sister and I pulled night-driving duty through Indiana.

No offense to Indiana but our impressions? Dark. Flat. Never-ending. Frankly, boring.

And where are all the people? Don't they have to live near highways?

So, then on our way back in the daylight, we were shocked. Shocked!, I tell you. Light. Flat. Never-ending. Frankly, boring.

That is, until we started seeing these superpunny cow billboards convincing us we needed to stop at Fair Oaks Farms. Not one, not two, but at least a few superpunny cow billboards. So, of course we had to stop.

After all, how could we resist cows double dairy'ing us to have a dairy great adventure?

Plus, ya'll don't know DC Sister. That girl is a sucker for a good pun - has been ever since the Juneau? Juneau? Juneau? Alaska! joke she (thinks) she made up when she was like five. (Or, in regular people's terms: "D'ya know? D'ya know? D'ya know? I'll ask 'er!" Yeah, that was never going to be funny written out loud.)

Anyway, we all piled into the little red barn, as opposed to the big red barn, and lined up for ice cream. They also had a locavore-ish bistro with cheese and cheese and cheese. And did I mention they had cheese? They even had a cheese-factory tour, but no one there - fairly well-produced videos had to suffice, as it was like 9:30 on a Sunday morning, and us having ice cream was kinda pushing it. (Though not really, if you eat as much ice cream as I do.)

I've now confirmed on their supercute and pretty darn robust site that what little we visited of Fair Oaks Farms was just the tip of the udder, because apparently, there's a thing called Mooville Adventure Center, plus the dairy barn tours, playareas and a birthing barn (ewwwwe) and a 4D theatre, some sort of cowculator, and it goes on and on.

And it's all supercutely branded by a dairy extraordinary marketing team. We were really glad we stopped in at Fair Oaks. These folks know how a create a branded experience - for that, I can forgive your extremely overpriced magnets.

Moo done, you!
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jen said...

I maintain that the Juneau Alaska joke is the funniest thing ever.

Your Nose Is Quite Big said...

"a birthing barn (ewwwwe)". No, calf. Hee.

Cowculator? I love it. Puns are hilarious; I dare anyone to disagree with me. They might make me roll my eyes sometimes, but I just about always dissolve into giggles, anyway.

I'm glad y'all got ice cream, but that's too bad that the timing wasn't right for the cheese factory. It would either be heavenly, or could potentially turn me off cheese for life.

Nah, I don't think anything could do that. :)